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 https://video.search.yahoo.com/search/video?fr=mcafee&p=amc+the+pitch+full+episodes#id=2&vid=6e551e740983990eb11d12ba9e38dd84&action=click 

 

Tommy Bahama is a mens resort wear brand/ lifestyle brand in the video they are expanding to woman.

1.  How will be advertising's to woman be different ( or will it be?).  Explain your answer in detail.

2.  Given their description what type of campaign would you do (explain in detail).

3.  Who do you think will win the account?  Did you choose the correct firm?

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