NIKE: ETHICS VERSUS REPUTATION IN THE #METOO ERA

1. Introduction – Provide a brief summary of the case with details of the stakeholders in the case and what their stakes are.

2. Define the Problem/Opportunity- This part should include only include elements from the case (external research may only be used as complementary information when analysing each of the alternatives).  Do NOT research the company of the business case to copy the actions of the company!  The exercise is for your group to struggle, develop and learn the process of analysing as well as resolving real company