New Works 09/06

Work #1:

Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2022) text. What one generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer-reviewed source and from our week’s coursework (text). Additionally, choose a rival company and describe what generic strategy they are using. What other strategy might the company you selected use to improve their competitive sustainability? Explain why? 

NOTE: Make sure you choose a company that has not been selected by one of your classmates. 

Your initial response to the discussion question should be 250-300 words. You must have at least our course text and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post. 

Work #2:

 A company’s resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2022) readings and the required videos. For this assignment, consider a company you worked for or one that you know well. Develop your analysis by responding to the following questions:

• What are the company’s most important resources and why?
• What are the company’s most important capabilities and why?
• How do the company’s most important resources and capabilities create lasting competitive advantage?
• Relate your response to each of the above to our coursework (Thompson text) from this week.

Submission Details: 

• Your analysis must be driven by facts, research, and data.
• Your analysis should be between 1000 and 1500 words.
• Incorporate a minimum of at least our course text and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.

Video Links: 

https://www.youtube.com/watch?v=xUW6_Nbe8d0&t=2s

https://www.youtube.com/watch?v=s0_37_yASao

Note: Please find attached PPTS for reference and also use the textbook which you used last week.