Need some help with marketing plan research paper (5 pages)

  

1. Make a list for all applicable variables for company. (Blenders in the Grass, Camarillo, CA) (3 pages)

Demographic Variables: Age/Gender/Race/Ethnicity/Income/Education/Occupation/Family size/Family life cycle/ Religion/Social Class

Geographic Variables: Region/Urban, suburban, rural/City size/County size/State size/Market density/Climate/Terrain

Psychographic Variables: Personality attributes/Motives/Lifestyles

Behavioristic variables: Volume usage/End use/Benefit expectations/Brand Loyalty/Price sensitivity

2. External market analysis (1 page)

- Economic/technological/political and legal, cultural and social environment

3. Create SWOT Analysis for company (1 page)