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  1. Using the case data (attached) and the CLV formulation provided in the textbook and slide decks, estimate the lifetime value of a Netflix customer for each quarter.
  2. How do you expect industry changes and technology advances to affect Netflix? Are these expectations validated by the trend in Netflix’s customer acquisition, customer retention, customer revenue, and CLV?
  • 4 years ago
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  • attachment
    NetflixUV7080-XLS-ENG1.xlsx
  • attachment
    NetflixCustomerLifetimeValue.edited.docx
  • attachment
    nbvc.pdf