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Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. 

 Integrating concepts and theories form the text; analyze the company's business level and corporate-level strategies. 

 Develop three goals and 2-3 SMART objectives for each goal. Provide an overview of the timetable and the required resources. 

 Construct a document in APA 6th edition format effectively demonstrating mastery of written communication. 

 Important: Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, an PESTLE analysis, Porter's Five Forces, or a Value Chain Analysis to name a few. 

  • 5 years ago
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