MtKG 230 DB 2

Using the company/organization that you have chosen for your Marketing Plan: Fin@l Project, answer the following questions:

1. Discuss all stages of the buyer decision process for this organization current products using the example of a target consumer.
2. Explain the stages of the new product buyer decision process and how the company would approach each group of consumers.  
3. Discuss how online shopping has changed in the business-to-business, that is businesses that sell to other businesses, market using an example