MT450-6: Apply Marketing Mix Principles To Business Or Consumer Services

Expanding a Business into Services

Introduction:

Services provide an additional form of revenue for companies. The service component can be a standalone offering, or a component of a product offering. In this Assignment you examine either a consumer service or a business service that is a market growth initiative to expand a company’s offerings beyond products.

The following Course Outcome is assessed in this Assignment:

MT450-6: Apply Marketing Mix principles to business or consumer services.