MS

This  week, so we will focus on two areas:

1) Presenting your final papers to your classmates for discussion. You will prepare a 10-minute presentation using Powerpoint that you will narrate live. The idea is to present the highlights of each section of the paper.

2) Taking a “deep dive” into some areas that either weren’t touched upon in the rest of the course or deserve more attention. Those areas include the strategic mindset, brand strategy, changes in the marketing landscape, social marketing, the strategy-action match (based on the product life cycle, and services marketing.

Paper:

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.

Required structure and content:

• Title Page
• Table of Contents
• Executive Summary
• Company Profile
• Situational Analysis
• Marketing Objectives
• Research
• Target Markets
• Marketing Mix: product, promotion, distribution, pricing
• Implementation and Evaluation Plan
• References

Presentation:

You will prepare no more than 15 slides summarizing the findings from your paper. Please cite your sources and use in-text citation if necessary. You can use graphs, pictures, talking points and videos but make sure to provide 13 slides of content without these supplements.   

. All slides must include speaker’s notes and citations within the notes page for each slide.