MRKT 110, BUS 230

BUS230 CLASS

Discussion 3.1

Reading 3.5. Conscious Capitalism: Creating a New Paradigm for Business:

Explain Mr. Mackey’s theory about entrepreneurs and why they go into business.

Discussion 3.2

Case 3.9. Chipotle: Buying Local and Health Risks:

What lessons should companies take away from the Chipotle experience?

MRKT 110 CLASS

Discussion 3.1

In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?

Discussion 3.2

What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers’ decisions.