module 5 lasa

Assignment 2: RA 2—Health Communication Campaign

You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.

For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:

• Compile all your module assignments for reference.
• Design your health promotion campaign for your chosen public health issue.

Be sure to include the following as part of the campaign:

• A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.
• A PowerPoint presentation that includes the following: 
  • A title page
  • At least one slide each for the following major sections: 
    • Preliminary analysis: Overall program goal
    • Outcome objectives: Behavioral, social, or organizational
    • Situation analysis and audience profile
    • Communication objectives
    • Communication strategies
    • Tactical plan: Messages, channels, materials, and activities
    • Evaluation plan
  • Notes for each slide section to provide detailed content and narrative
  • An attached list of examples and scholarly references

Write a 1–2-page executive summary in Word format. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

Develop a 10–15-slide presentation in PowerPoint format.