Module 3 Discussion: Business Communication in a Social Network

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On Twitter, find two companies in the same industry and review a dozen recent tweets from each company. In your discussion post:

(a) Identify the two companies.

(b) Considering the tweets from the perspective of a potential customer, indicate which company does a better job of engaging your attention and building your interest in its products.

(c) Write a brief analysis of the two companies’ Twitter activity, and explain why one is using the social network more effectively than the other.

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