Module 2 Writing Assignment

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Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

  • Explain why the customer is the cornerstone of marketing
  • Briefly explain the concepts of segmentation and targeting
  • Describe the marketing mix
  • Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
  • Explain the role of a marketing plan as a guiding document for marketing activities


Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-segmentation-and-targeting-introduction/

https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-role-of-marketing-plan/

https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-components-of-the-marketing-mix/

    • a year ago
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