Module 2 Discussion: Communication Through Persuasion
Read the Article:
https://www.8ways.ch/en/digital-news/6-techniques-apple-uses-influence-you
6 Techniques that Apple Uses to Influence you (8ways.ch)
Although this article is from 2015, I find it covers six great areas of persuasion. After you have read the article, select a company/organization that you feel does a GREAT job of persuading the public - DO NOT USE APPLE! Write a paragraph for each area listed below explaining how your selected company/organization handles the art of persuasion to its consumers.
1. Scarcity (write a paragraph)
2. Commitment & Consistency (write a paragraph)
3. Reciprocity (write a paragraph)
4. Authority (write a paragraph)
5. Social Proof (write a paragraph)
6. Liking (write a paragraph)
Before submitting your post be sure to read, and re-read your work. CHECK YOUR WORK and PROPERLY CITE YOUR SOURCES! I will deduct for sloppy mistakes, especially sloppy grammar errors and lack of cited sources. There is no min/mad of cited sources required but I know you will use articles for your discussion posts so be sure to cite all sources and properly quote any sources needed.
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