Module 1 D

Identify an example of successful social media marketing that enabled a firm to achieve a business goal. In your initial one- to two-paragraph post, provide us with

• Firm Name
• Brief overview of firm products/target market
• Time frame for activity (if ongoing, when did it begin?)
• Why the firm undertook the activity
• What business goal the firm wished to achieve
• How success was measured (KPIs, metrics)
• What social media sites they used and why
• The URL(s) for sources that inform your post. Social Media Examiner, Hootsuite, HubSpot, Social Media Today, Social Media Examiner, and Sprout Social are good resources.