Module 05 Written Assignment - Testing

A/B and multivariate testing is an important part of determining what helps to drive conversions on a Web site.

Case studies: A/B and Multivariate testing

For this assignment, review three to four of the attached A/B tests or multivariate tests and in a 1 - 2 page paper, respond to the following:

1. What were the characteristics of each test?
2. In your opinion, which test stood out the most?
3. Which tests had the most and least conversion improvements?
4. Which tests did you think were winners? Were your perceptions correct?
5. Support your statements with appropriate examples and scholarly references.