Module 05 Course Project - A/B Split Landing Page Test Plan

In this two-part assignment, you will create a plan for an A/B split landing page test for your selected client.

Part One:

In this assignment, you will review testing in terms of A/B split tests for landing pages.

Based on the information provided by the different Google Analytics reports complete the following:

Create a plan for an A/B split landing page test. In a 4 - 6 page plan, complete the following:

• Explain how you will modify the landing page and its elements.
  
• Examine the impact the modification of the page and its elements will have-or does have-on the statistics.
  
• Determine what advantages the modifications will provide the client over the competition (identify at least two competitors)

Part Two

Once the plan is completed, create one A/B and one multivariate test for your client's Web site and support your statements with your rationale.

Any sources must be cited in APA format. For more information on APA, please visit the Online Library. Your assignment should be proofread for spelling, grammar, and punctuation.