Module 04 Course Project - Hashtag Analysis

After analyzing the data from various reports, the next step is to take actionable measures on your Web site.

Use the Internet to research the following hashtags:

• #CRO-the hashtag for conversion rate optimization (CRO)
  
• #LPO-the hashtag for landing page optimization (LPO)

Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:

• Select one article each about CRO and LPO from the search results obtained on Twitter.com.

In a 3 - 4 page paper, address the following:

• Select an article each about CRO and LPO from the search results obtained on Twitter.com.
  
• Summarize the information presented in each of the articles you selected.
  
• Summarize the insights you gained about CRO and LPO on the basis of the article you selected.
  
• Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.
  
• Compare and contrast CRO and LPO
  
• Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.