Module 03 Written Assignment - Crowdsourcing

Crowdsourcing is a new way of incorporating the voice of the customer during new product development. Use your course materials and complete internet research to answer following:

• Explain both the advantages and disadvantages of crowdsourcing
• Explain how one firm has been successful with this approach.
• What are the ethical implications of using crowdsourcing?

Your assignment should be 2 -3 pages, proofread for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting.