Module 01 Written Assignment - Customer Relationships

Using the Rasmussen Library, locate an article of interest to you on customer relationship marketing. Provide the author(s) description of customer relationship marketing. How well was each step in the marketing research process followed? Provide evidence of the research objective, the research plan, and the data collection method used how the results were obtained and what were the conclusions or recommendations.

Your assignment should be 2-3 pages, proofread for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting. For more information on APA, please visit the Online Library, which is available through the Resources tab.