Module 01 Project - Identify a Business Opportunity

Before you devise a fully developed business plan for your venture, you will first identify your business opportunity and develop a brief summary of the industry, the opportunity, and why you see this as a viable venture. Since you may have already developed a business plan at some point, you can add to this existing plan with new knowledge and insights so that it becomes a new plan.

Your summary should include enough detail to provide a solid understanding of the venture to someone who is unfamiliar with the industry. Be sure to address what you see as funding issues. This part of your project should be 1-2 pages in length. Be sure to cite any research sources.