Module 01 Course Project - Client Selection Overview and SWOT Analysis

In a 2 - 4 page document, complete the following:

Part One - Client Overview

You will perform competitive analysis for your client by performing the following:

• Provide a detailed description of the selected client.
  
  • The description should include adequate background information to acquaint your peers about the client.
    
• Define a unique value proposition (UVP) for the client.
  
• Identify the top three competitors for your client.
  
  • Create a list of their names and Web sites
    
• Explain the value of web analytics as well as the measurable business value for using conversion metrics.
  
• Site Overview-provide a basic analysis of the site for your selected client.

Part Two - SWOT Analysis

• Perform a SWOT analysis for your client and your client's top three competitors.
  
  • You may not find all the information you need for the competitors. Make and state plausible assumptions.
    
• Provide an overview of potential opportunities (at least three) in which your selected client should be utilizing web analytics tools.