Modified SWOT

 

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word APA Formatted modified SWOT analysis paper that includes the following:

• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• Conclusion with an evaluation of how the company has retained its competitive advantage

Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

Submit your assignment as a 7th edition APA Microsoft Word document to include a Title page, Introduction, body, conclusion and Reference page.