mkts1

Research

• 1.Research and discuss Maslow’s theory of needs and how it is applied to marketing. 
• 2.Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. 

Application to Product/Service

• 1.Provide a quick overview of the product or service you created.(Beauty cosmetic products)
• 2.Even though you have "created" a product or service, the applications and research in this section will be real.
  • Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. (https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml) Consider the size of the market and its purchasing power. Research is required to back-up yo????ur selection and to provide statistics to show that it is a viable market.
  • Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? IBISWorld (https://clients1-ibisworld-com.ezproxy.trident.edu/?u=QJCopxVyodNYJX1ATXgdbg==&p=QJCopxVyodNYJX1ATXgdbg==) is a good tool for this section