MKTG410 Week 3 Case-Asia's Youngsters Mimic American Trends

Asia's Youngsters Mimic American Trends (Page 126)

Focus group research conducted by advertising agencies like Leo Burnett shows that Asia’s youngsters (the proverbial X-generation) mimic American trends, but at the same time, they are pretty conservative. Gangsta rap, for instance, is extremely popular in Malaysia. But many of the values that Asian youths hold are quite traditional: family relations, respect for elders, marriage, and so on. Discuss this seeming contradiction.

For this essay, you are expected to write a paper in response that is complete (approximately 200-400 words in length). The decisions that you provide should be supported by literature evidence (internal citations) and Work Cited sheet that follows MLA form and style.