mktg320 unit 2db

Primary Task Response: Within the Discussion Board  area, write 400–600 words that respond to the following questions with  your thoughts, ideas, and comments. This will be the foundation for  future discussions by your classmates. Be substantive and clear, and use  examples to reinforce your ideas.

Target Segment Identification and Selection

• Define demographics, psychographics, and market segmentation.
• Using  the scenario as an example, identify and analyze (at a summary level) 2  potential target segments using demographics and psychographics that  may meet the bank’s high-level strategic goals.
• Select 1  segment, and illustrate why this is the best segment to select based on a  detailed discussion of needs, wants, and psychographics of that segment  and how they align with achieving the bank’s long-term strategic goals.