MKTG201 Week 2 Quiz SCORE 100 PERCENT

  

Question 1 of 10

10.0 Points

Which one of the following are not one of the “Big Five” personality traits?

A. opennes

B. enthusiastic

C. conscientiousness

D. neuroticism

E. none of the above

Question 2 of 10

10.0 Points

Which of the following factors influence consumers’ buying behavior

A. Social Situation

B. Time

C. Reason for the Purchase

D. Mood

E. All of the above

Question 3 of 10

10.0 Points

________ is how you interpret the world around you and make sense of it in your brain.

A. Perception

B. Motivation

C. Consumer attitudes

D. Internal influences

E. None of the above

Question 4 of 10

10.0 Points

What is the first Stage in the Consumer’s Purchasing Process

A. Search for Information

B. Need Recognition

C. Product Evaluation

D. Supplier specification analysis

E. None of the above

Question 5 of 10

10.0 Points

Which of the following are types of B2B buyers?

A. Governments

B. Resellers

C. Producers

D. All of the above

E. None of the above

Question 6 of 10

10.0 Points

Which one of the following is not someone who provides their firms’ buyers with input

A. Initiators

B. Users

C. Buyers

D. Influencers

E. None of the above

Question 7 of 10

10.0 Points

Derived demand is

A. when the demand for one product increases the demand for another.

B. demand that springs from, or is derived from, a source other than the primary buyer of a product.

C. a small change in demand by consumers that can have a big effect throughout the businesses

D. None of the above

Question 8 of 10

10.0 Points

Is the following statement true or false.

B2B markets firms in the same industry tend to cluster in the same geographic areas.

A. True

B. False

Question 9 of 10

10.0 Points

Planned obsolescence is

A. A. when they already have some information about a good or service but continue to search for a little more information.

B. B. certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color

C. C. a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.

D. D. developing appropriate action programs to reach the targeted segments.

E. None of the above

Question 10 of 10

10.0 Points

Is the following statement true or false.

Companies that sell to the government must, by law, follow very strict ethical guidelines.

A. True

B. False