Mktg Anlys and Decision Making class

Chapter 4 Quiz

1. Choose a product or service.

2. Explain which marketing strategy is best suited for that product or service and why?

· Concentrated

· Undifferentiated

· Differentiated

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Chapter 6 Quiz

Refer to page 99 Exhibit 6.3 Planning for Services

Write on full paragraph for each (total of 4)

1. Choose a service.

2. Explain each area of the exhibit and describe why it creates problems marketing and selling the service.

· Intangibility

· Variability

· Inseparability

· Perishability