Mktg 496 Planning & Strategy(3 page)
haixin huCompany name(choose one)
(Following could be not available or recommended)
Street address
City, state, ZIP
Business phone
Website URL
Email address
• Industry History
o Market and Industry Definition
o Major Competitors and Descriptions
o Competitor Strategies and niche
• Product History
o Product features
o What problem does product solve
o Product Category Sales
o Previous Performance Versus Competition History
o Estimated Market Shares
• Company History
o Start
o Size
o Major changes
o Mission & Vision statement
o Who is in charge today
7 years ago
10
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planning.edited1.docx- 56_2.pdf1.pdf
