Mktg 496 Eastern Classic(4 pages)

Topic ：Eastern Classic company， Redlands, CA  ，USA

Part 4

Strategic Plan

 “Big idea”

Message

 Explanation and justification of message

 Consistent layout design and mandatory inclusions

 Examples of message and graphics

Promotions

 Explanation and justification of promotions

 Examples of promotional tools

Media

 Media Chart of all running Marketing Communications advertising and promotions

Measurement

 How will we measure the success

o Benchmark and success measurement

 The format of the homework is in the file and And modify the previous part. The requirements are need to outline more. Paragraphs hide facts. Need more information on competition. For part 1, 2, 3.