MKTG 3130 Week 2
chamankaka2017Please write 1 page about the complex sales. Due on 2/1/18 at 5pm.
This course is all about how to successfully make complex sales. Using the descriptions and characteristics found in Chapter 1 of The New Strategic Selling and in our topic outline, describe the general elements of a complex sale. Then give an example of a business-to-business product or service that you feel meets the criteria of a complex sale. Defend your selection...be specific in your assessment of the buyer-seller dynamics that make your chosen transaction "complex".
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