MKT655 DB4

Assignment Details

Data Analysis

Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention.

Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.

You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:

• State the product and brand
• Create a 3-question survey that includes the following:
  • A gender question
  • A recall question
  • A Likert Scale question on recall
  • Survey 5 males and 5 females
• Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
• If you are engaging in research, be sure to cite the source(s) in APA format.

 Completing a survey is part of a process that includes analyzing the results and applying them to the situation.

• This week, your post should sum up your findings and conclusions from Week 1.