Mkt455 assignment 2

Answer following two questions:

Question #1. Apple Computer’s iPod holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why?

Question 2. Given your answer to question 1, which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4 Ps (product, price, place and promotion) in the firm’s marketing program