MKT/435 WEEK 4

Assignment Content


Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)


Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.


Base your review on the following six steps in the consumer decision process:

1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase
5. Use
6. Evaluation
7. Answer the following questions in your paper:
   
   
   

• How many of these stages did you go through? 
• Which stage(s) in the purchasing process was/were most important to you? 
• If you skipped certain stages, what marketing or previous experience influenced you to skip this stage? 
• What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
• Format your paper consistent with APA guidelines.
  
  
  Submit your assignment.