MKT301: Principals of Marketing Homework4

Penske Logistics/Ford Motor Company Case Study Assignment

Penske Logistics is a 3rd-party logistics provider (3PL). Review the following:

· Homepage at: https://www.penskelogistics.com/

· Solutions page at: https://www.penskelogistics.com/solutions/

· Industries page at: https://www.penskelogistics.com/industries/

· Ford Case Study at: https://www.penskelogistics.com/insights/case-studies/ford/

Answer the following questions:

1.  What was Penske’s simple goal for Ford for carrier and premium freight management?

2. What award did Ford give Penske as a result of their work together?