MKT 832- CASE STUDY

Review the information in "MKT-832 Integrated Case Study." This includes narrative information as well as financial and supporting documentation.

Consider the questions presented in the case study, and formulate decisions based on the information and documentation in the case study. Support your decisions with appropriate current (within the last 3 years) or foundational, peer reviewed, and professional research as well as financial analysis including the instructor feedback from your Topic 2 assignment.

Write a paper (1,500-1,750 words) that addresses the case issues, expresses your decisions regarding the case questions, and integrates instructor feedback from your Topic 2 assignment. Your response to each item below should appear as a separate section of the paper. In your paper, include the following:

1. A summary of the current marketing environment as presented in the case. (Note: Information from the case study does not require a reference note or in-text citation.)
2. A summary of the business issue, emphasizing the marketing concerns, from the case. Integrate specific feedback from the instructor regarding your summary of the marketing issue you presented in Topic 2.
3. A review of at least two viable potential resolutions and the supporting research and marketing theory analyses you presented in your Topic 2 assignment. How does the choice influence branding? How does the recommended solution influence the long-term marketing effort? How does the choice influence the relationship between marketing and IT at Purple Cloud? Integrate specific feedback from the instructor regarding the proposed resolutions.
4. A research-supported discussion of the ethical implications of each option and the extent to which these ethical implications are influenced by the mission, vision, and core values of Purple Cloud. (Reinforces C.2.2: Recognize that values and ethics are fundamental to business success and sustainability.)
5. Your research-supported recommendation for action chosen from the potential resolutions you described and a rationale for the chosen recommendation. How does this influence the long-term marketing strategy of Purple Cloud? (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges and C. 2.5: Validate and advance business practice through the appropriate application of business theory.)
6. A discussion of future research that you could conduct relative to these issues.