MKT 6-3 Discussion: Going Global

Assume that Chocolate Bliss, the fictitious company in the course project, has decided to expand into the global marketplace.

In your initial post, address the following:

• Which country would you suggest the company expand into first, and why?
• What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?
  • Culture
  • Linguistics
  • Ethics
  • Legal
  • Competition