MKT 575 Final Exam Guide New Version/MKT 575 Final Exam Guide New Version

1. Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

independent of marketing implementation.

caused solely by changes in customer behaviors.

typically caused by unexpected competitive activity.

caused by managerial mistakes, not by changes in the firm’s internal or external environments.

caused by the way the planned marketing strategy is implemented.

2. ___________ is a broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact.

Social responsibility

Marketing ethics

Social engineering

Strategic philanthropy

Corporate philanthropy

3. A vision statement answers which of the following statements? 

How can we serve our target markets?

What are our goals?

Which is our market position?

What do we want to become?

What business are we in?