MKT 500 WEEK 5 DISCUSSIONS

MKT 500 WEEK 5 DISCUSSIONS

This is a new discussion on branding and brand extensions.

Question One

• Based on the attached article and your knowledge of the brand, what is this brand's promise to the consumer?

Question Two

• How is this brand positioned in the marketplace?

Question Three

• Do the brand extensions make sense with this brand? Why or why not?

NOTE: MORE THAN ONE ANSWERS POSTED AS A BONUS CHOOSE ANYONE