MKT 500 WEEK 2 DISCUSSIONS

MKT 500 WEEK 2 DISCUSSIONS

Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

• What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

• What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three

• Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.

NOTE: MORE THAN ONE ANSWERS POSTED AS A BONUS CHOOSE ANYONE