MKT 345- Discussion 6

Read the "TurboTax" case located in Doc Sharing. After reading the case please respond to the following questions:

1. Name the pros and cons of asking for tax advice on Twitter. What specific social media marketing tactics does the company use to better manage the rush around the tax day?

2. The article names word-of-mouth recommendations as one advantage of TurboTax’s Twitter strategy. What other advantages exist that weren’t mentioned?