MKT-315

Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.

View "Advertising, Sales Promotion, and Public Relations," from the GCU Academics – Business, located on the YouTube website. 

URL:https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvd

  

 Does it include an author? The name of a publication? The date of publication? Page numbers for the article?

Following is a list of resources that are NOT considered acceptable for use in this class. I may continue to amend this list by replying to this announcement:

• Static Web Sites (except for the manufacturer)
• * pedias
• * chron
• * wiki *
• * weebly
• * medium
• * blog
• * edu – avoid work of other students and university course work
• Any type of dictionary or encyclopedia
• Balance SMB
• Blogs
• Case Studies of any kind
• Comparably
• Course Hero
• Interviews
• Marketing 91
• MBA Skool
• Marketrealist.com
• Newspaper articles
• Panmore
• Personal observations
• Research Methodology.net
• Retail Wire
• Scribd.com
• Social Media (unless instructed)
• ValueLine
• Videos (unless specified)
• WordPress
• Yahoo Sites