MKT-315

You want to make sure you are answering this question in full: When looking at the SIX characteristics of marketing channels please see this website: http://smallbusiness.chron.com/characteristics-marketing-channels-25884.html

The three factors can be found at this website: https://quizlet.com/28877640/ch12-marketing-flash-cards/ (look under: Factors effecting channel choice and management)