MKT-315

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When we look at the four Ps of marketing, we have:

  1. Product - The good or service provided
  2. Place - The location the product is available (include distribution channel)
  3. Price - The cost of the good or service
  4. Promotion - The advertising of the good or service

In recent years, "place" has been a game-changer for some industries. Can you give me an example and explanation of this?

    • 5 years ago
    • 5
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      Locationasagame-changerinindustry.edited.docx
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      PR.pdf