MKT 305_ "Consumer Behavior Blog Post-It turns out there is more to shopping than you thought!"

Please respond to the following:

The Consumer Behavior Blog will focus on the consumer behavior process.

For your entry this week, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and benefits, and reaction and value), and explain how this process relates to your purchase.

Your blog entry should be approximately two to three (2-3) paragraphs in length.