MKT 301- SEG.
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Your marketing plan assignment this week is create a segmentation analysis for your product or service. For this component you will be required to identify and define the market segments you will target in your plan. It is vital to your success in this assignment that you completed Module Four, including all the activities and the Elder Care Scenario. You may find it helpful to review that material before you begin this assignment. You’ll find the details of the assignment and an example created by past students here.
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