MKT 230-Short Paper

Instructions

Examining retailers' current broadcast media advertising will help you to identify effective and ineffective advertising. For this assignment watch four television commercials and answer the following questions for each commercial:

1. What product or service is the television commercial trying to sell (provide brand/product name, product benefits, and brief description of the commercial)?
2. Who is the target audience (age, gender, and lifestyle) for the product advertised in the television commercial?
3. What advertising appeals are used to encourage consumers to seek out the product/service for purchase?

For additional details, please refer to the Short Paper/Case Study Rubric document. **1-2 pages, 12pt Font, Times New Roman**