MKT
lance5600
steps 1 and 2 of The Marketing
Research Proposal
Define a problem at DePaul (not
your OPINION, something that can
be easily factually supported)
Describe the problem(1-2
paragraphs or more, include WHY
this is a problem, WHAT will be
fixed/changed/helped if we research
this problem)
Create 3-5 research questions to be
answered in the research
5 years ago
25
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