mkmt 436

Applying Porter's Five Forces Model

Please select an industry and conduct a Porter's Five Forces analysis on an industry of your choice. Please make certain to analyze the impact of each force on the industry. At the end of your analysis, you should make a recommendation as to whether you think that the industry you selected is attractive and profitable. 

The following links will be useful for this assignment:

https://www.youtube.com/watch?v=3AD-M5GqalM

https://www.youtube.com/watch?v=mYF2_FBCvXw