MKGT201

Answer two of the three discussion questions, listed below.

1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. Ch 15

2. Which pricing strategies have you noticed when you shop? Ch 15

3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach? Ch 15